Gaping Void is beating the hell out of traditional advertising agencies:
There will always be a market for somebody who can sell your stuff better than you can. Advertising 2.0 does not exist. Marketing 2.0 does not exist. Whatever new tech and media comes along, this simple truth remains.
It takes at least nine months to conceive and launch a full-on, mainstream Madison Avenue ad campaign. Nine months is a long time, if you ask me. The world changes faster than that. No wonder Madison Avenue is so damn unhappy all the time.
I find both Saatchi’s “Lovemarks” and its sequel, “The Lovemarks Effect” utterly unreadable. Together they form a shallow and vapid tragicomedy, of sorts. Which is a pity, because on another level I quite agree with Saatchi CEO, Kevin Roberts central Lovemarks thesis, i.e. that Love is what drives our new marketing realities. And he obviously an extremely smart and [...]
Original post by A Source Of Inspiration and software by Elliott