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Social Media Marketing involves combining the goals of Internet marketing with the use of social book-marketing sites such as digg, Technorati, YouTube, del.icio.us, and others. Goals of social media marketing include brand awareness, search engine placement, reputation management and creating customer loyalty.
Many social media communities do not respond positively to strictly commercial sites, so a bit more tact is needed to execute a successful social media marketing campaign.
Social Media Marketing campaigns must create content targeted to these online communities with messages that appeal to them, and that visitors can interact with (leave comments, user-generated content and profiles).
One-way incoming links to commercial brochure sites is becoming increasingly difficult unless you have amazing link bait, substantial link budget (but even this will only go so far).. Some tactics that companies are using to create [...]
Original post by SS|PR Public Relations Blog and a wordpress plugin by Elliott
July 23rd, 2008 at 3:24 am
Hi
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